This course will cover the workings, operations, and the integrative activities of major stakeholders in the Tourism and Hospitality industry.  The student will also gain knowledge on managing and marketing a service-oriented business organization.  Apart from the scope and structure of travel organizations, it provides an in-depth study of the nature and distinctive characteristics of each sector of the entire tourism industry, focusing on the management, organization and planning of specific business strategies for the various entities in the local setting.  This will also involve the analysis of the possible impacts of external factors and trends on the different tourism industry sectors and specific type of businesses.  It will also look into client profiling such as travel motivations and influences as it relates to aligning strategic and tactical solutions to the business.  The course also identifies the employment opportunities available in each sector and the corresponding qualifications for the jobs.

This course introduces the students to the knowledge and skills necessary to operate a hotel front office.  It involves the study of the functions, procedures, activities and organization of the front office department in a medium or large hotel with an emphasis in reservation and operation system, reception, registration and billing procedures as well as ethics, communication and human relation that essentially give the students a “real world” perspective of the hotel industry.  It also provides an understanding of how other hotel departments relate to the front office to have a smooth flow of operation and to enhance the guest experience and service satisfaction beyond expectation.