TM211 (T1)- Global Culture and Tourism Geography

The course shall have the students analyze and familiarize themselves with specific world travel destinations, with emphasis on the exploration of geographic features, customs and traditions, population centers, visitor attractions, political, religious, language and other cultural differences as these relate to the hospitality and travel industry.  Students will develop understanding as well as a sense of responsiveness for cultural values and traditions that exist beyond their own culture.  Students will be able to identify international travel patterns by locating various major cities, natural wonders, historic sites, and other tourism attractions, both manmade and natural focusing as well with the major travel-generating and travel receiving areas.


HTM319 (S2/T2)- Tourism and Hospitality  Marketing

This course will equip students with the necessary skills to develop actual marketing campaigns for a business within the tourism and hospitality industry.  Emphasis is on the analysis of the market, its competition and its product; preparation of a financial budget and the development of short-term and long-range strategies to achieve desired profit through effective advertising, sales, and an effective public relations plan.

HTM319 (S1/T1)- Tourism and Hospitality  Marketing

This course will equip students with the necessary skills to develop actual marketing campaigns for a business within the tourism and hospitality industry.  Emphasis is on the analysis of the market, its competition and its product; preparation of a financial budget and the development of short-term and long-range strategies to achieve desired profit through effective advertising, sales, and an effective public relations plan.

HTM316 (SO1/TO1)- Micro Perspective of Tourism and Hospitality

This course will cover the workings, operations, and the integrative activities of major stakeholders in the Tourism and Hospitality industry.  The student will also gain knowledge on managing and marketing a service-oriented business organization.  Apart from the scope and structure of travel organizations, it provides an in-depth study of the nature and distinctive characteristics of each sector of the entire tourism industry, focusing on the management, organization and planning of specific business strategies for the various entities in the local setting.  This will also involve the analysis of the possible impacts of external factors and trends on the different tourism industry sectors and specific type of businesses.  It will also look into client profiling such as travel motivations and influences as it relates to aligning strategic and tactical solutions to the business.  The course also identifies the employment opportunities available in each sector and the corresponding qualifications for the jobs.

HTM117 (S2/T2)-Philippine Culture and Tourism Geography

This course presents comprehensive coverage of the major tourist destinations in the Philippines.  Major discussions will be on political structures and subdivisions, geographical characteristics, major attractions, gastronomy, culture and traditions of the various regions of the country leading to the realization of the potentials of the Tourism industry of the Philippines.  Students will also have comprehensive knowledge about the mechanism, logistics, operations and management of the tourism network system in the Philippines with its inherent physical and cultural resources as seen in the various provinces of the country.

HTM117 (T1)-Philippine Culture and Tourism Geography

This course presents comprehensive coverage of the major tourist destinations in the Philippines.  Major discussions will be on political structures and subdivisions, geographical characteristics, major attractions, gastronomy, culture and traditions of the various regions of the country leading to the realization of the potentials of the Tourism industry of the Philippines.  Students will also have comprehensive knowledge about the mechanism, logistics, operations and management of the tourism network system in the Philippines with its inherent physical and cultural resources as seen in the various provinces of the country.

HTM117 (S1)-Philippine Culture and Tourism Geography

This course presents comprehensive coverage of the major tourist destinations in the Philippines.  Major discussions will be on political structures and subdivisions, geographical characteristics, major attractions, gastronomy, culture and traditions of the various regions of the country leading to the realization of the potentials of the Tourism industry of the Philippines.  Students will also have comprehensive knowledge about the mechanism, logistics, operations and management of the tourism network system in the Philippines with its inherent physical and cultural resources as seen in the various provinces of the country.