Course Description

Purposive Communication is about writing, speaking, and presenting to different audiences and for various

purposes (CMO 20 s 2013). It is a three-unit course that develop students’ communicative competence and

enhances their cultural and intercultural awareness through multimodal tasks that provide them opportunities

for communicating effectively and appropriately to a multicultural audience in a local or global context. It equips

students with tools for critical evaluation of a variety of texts and focuses on the power of language and the

impact of images to emphasize the importance of conveying messages responsibly. The knowledge, skills, and

insights that students gain from this course may be used in their other academic endeavors, their chosen

disciplines, and their future careers as they compose and produce relevant oral, written, audio-visual and/or

web-based output for various purposes.