MMA121 DRAWING 1 (D2.D4-C1-AP2)

This course aims to teach students the fundamentals of drawing.

MMA421 BRAND COMMUNICATIONS AND DESIGN (D2-C1-AP3)

Theory-and-practice-based study of how marketing communication mix works in the ‘differentiation and brand building’ process to create customer based brand equity, and how this mix can be managed effectively.

MMA431 BUSINESS VENTURES IN MULTIMEDIA (D2-C1-AP2)

Hello, class! Welcome to MMA431 - Business Ventures in Multimedia.

This course exposes students to the world of business and entrepreneurship in the field of multimedia. Its aim is to let students explore and consider multimedia arts not just as a career option but rather, a potentially profitable business venture. This course will cover the basics of spotting an opportunity, ideation, writing a business plan and building a viable business model. It also teaches key project management and leadership skills, including project coordination, time and resource management, fostering creative collaboration, monitoring progress and evaluation. All of these are skills needed in planning and executing a business. venture.