TM212-T1(AP5):Tourism Planning and Development

Students will be able to understand tourism planning as a process and as a set of techniques for sustainable tourism development giving importance to the physical environment and the social, cultural, and political realities of planning and policymaking.  Students will engage with practical planning tools and strategies, industry, government, fieldwork, and individual and group projects to develop an understanding of tourism-making processes, and to gain skills in both evaluation and development of tourism and policies.  Students will also discover tourism as a strategy for urban revitalization, conservation, agriculture, and historic preservation while promoting the value of tourism in enhancing community character, culture quality of life and sense of place.  Case studies in the Philippine setting are emphasized.  Discussions will also be made on the Philippine Tourism Master Plan to allow the students an overview of what real plans are like and experience evaluation by measuring the actual achievements of the government against their plans.  The course may include a field trip component.