IE350 | ANALYTICAL TOOLS AND TRENDS
This course is divided into three major areas: analytical tools in marketing, QM tools, and system dynamics. This introduces approaches in analyzing marketing data in order to characterize and predict marketing data through establishing spreadsheet models using Microsoft Excel® PivotTable, Solver & Data Analysis Add-Ins. This course also explores analytical methodologies in product research & development. System Dynamics is also integrated to this course in order to understand the interconnectedness of variables or elements of complex systems over time.
- Teacher: Kristan Ian Cabaña, IE
- Enrolled students: 26